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| e-Xpertise in Industry September 2004 | ||||||
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Book
Review: Homepage
usability: 50 websites deconstructed, Jakob Neilsen and Marie Tahir This book is in two parts. The first 50 pages explain the authors' views of the role of the web site homepage, and a series of guidelines and conventions. The remainder of the book analyses 50 homepages from companies varying from Accenture to Victoria's Secret. In the first part, the guidelines and conventions are explained and justified with examples from the homepages. The focus is on the way that the real estate on the home page is used and how good design practice enhances each functional item such as search or registration. Navigation from the home page to internal, or "deck" pages is handled briefly. In the second part, each home page's assumed objectives are described, the breakdown of real estate to different purposes analysed, and the content of each element of the page critiqued. This book is highly focused on the design and role of a web site
home page - it does what it says on the tin! The first part of the
book contains a significant number of insights. The second part
of the book tends to get repetitious, but so many examples may be
needed for the average reader to make a connection to a site comparable
to their own. Nonetheless I highly recommend this book. It will
give every marketing manager with any web site responsibility food
for thought. Also in this issue . . . .
Cambashi researches best practice and assists IT suppliers in best practice implementation. For more information on Cambashi services please email info@cambashi.com To subscribe: send an email with the word "subscribe" in the subject line to : ezine@cambashi.com © Copyright 2004 Cambashi Ltd |
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