IT industry best practice ezine jan 2005

May 2005 issue
-Compliance: Threat or opportunity
Differentiation 101

Jan 2005 issue
-EMEA Mkt Observatory
-Service Automation

Sep 2004 issue
- Filling your leadership pipeline
-Big brother - getting the process right
-Big brother questionnaire

Back issues

e-Xpertise in Industry May 2005

Print version

In this issue . . . .

Feature Article:	Compliance: Threat or Opportunity ?: Bob Brown dicusses how your sales people can show that they are in tune with the issues facing their customers.
Hot Topic:	Differentiation 101: Allan Behrens asks if your sales team are talking the same language as their customers.
Book Review:	"How come your marketing plans aren't working?" by Malcolm McDonald is reviewed by Chris Russon.

Quote for this issue
Because its purpose is to create a customer, the business has two - and only two - basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are "costs".
Peter Drucker

Notice board

DAC: 13-17 June, Anaheim. The Design Automation Conference (DAC) is the Electronic Design Automation (EDA) and silicon solution event.

DMS: 22-24 June, Tokyo. 16th Design Engineering and Manufacturing Solutions Expo/Conference.

SIGGRAPH: 31st July - 4th August, Los Angeles, USA. The 32nd International Conference on Computer Graphics and Interactive Techniques.

A full list of industry events can be found at IT industry events on the Cambashi website

Cambashi researches best practice and assists IT suppliers in best practice implementation. For more information on Cambashi services please email info@cambashi.com

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