Book Review: Key Management Ratios by Ciaron Walsh is reviewed by Allan Behrens
FT Prentice Hall £21.99 ISBN 0-273-63529-8

These days, sales representatives selling IT for Industry have to knock on a lot of doors and some of these doors have accounting professionals behind them. We have to communicate with these individuals in their terms. For those of you looking for a better understanding of company and corporate accounts, this book should prove a valuable reference.

It provides clear and well constructed insight to company accounts and values using simple examples. The reader is led through core concepts into often hidden details of company (and corporate) figures. Starting with investigations in balance sheet and profit and loss accounts, the chapters investigate cashflows, profit, loss and stock movement. More sophisticated concepts of liquidity and corporate values build on initial concepts to allow useful comparative investigations into corporate security and value.

To its detriment, example accounts use only the US format and are referenced in dollars. However, the non-US reader can, with a little extrapolation, apply them to local practices, as they are detailed in a manner applicable to most common businesses. This book should prove useful not only to managers but also to executives wanting to analyse customers and competitors.

Allan Behrens

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