In this issue . . . .

Feature Article: CRM - Customise and conquer
Mike Evans gives his latest thoughts and recommendations on how to customise and conquer CRM in the current climate of tight budgets and struggling sales.

Hot topic: Web Positioning
You may have a great website but are you getting the traffic you would like? Melanie Bradley gives some valuable hints on how to improve the number of hits on your website.

Conference Review :Teknik and Data, Odense
As a change from our normal book review we have substituted a conference review. Teknik and Data took place in Odense in February and was attended by Bob Brown and Jens Kudsk Jensen.

Noticeboard
New director on board
Cambashi Seminar April 23rd
COFES 2002

Quote for today:

On courage... "Keep your fears to yourself, but share your courage with others."
Robert Louis Stevenson (1850 - 1895)

Notice board

Cambashi announces the arrival of a new Director
We're delighted to announce the addition to our team of Allan Behrens, who joins us this month as a Director. Those of you that may have known Allan from previous roles, will be aware of the great breadth of experience and skills he brings to our team. Allan has been active (and sometimes vocal) within industry bodies such as the CSF (Computer Suppliers Federation), and was formerly Vice Chairman of Cadtek Systems limited, a software and hardware solutions reseller. Prior to Cadtek, Allan worked within Hewlett Packard's Indirect Channel Organisation. Allan's experience within end-user, reseller and vendor organisations gives him a unique perspective of the IT industry that he will no doubt capitalise on in his role at Cambashi. Allan has asked us to extend his best wishes to both old friends and new, and can be contacted via his email allan.behrens@cambashi.com or at the office 01223 460439.

The Cambashi Seminar: Sales and Marketing of IT to Industry
Tuesday 23 April 2002 at Gaydon Heritage Motor Museum near Oxford

Cambashi brings you the user's voice and market analysis on the issues facing IT in industry. This year our focus is on the IT implications of partnering and outsourcing, changes in the buying process, and perceptions of PLM.

Our guest speakers are Travis White, Vice President of Strategic Planning at J.D. Edwards in Denver and Tony Harper, Senior Manager at Jaguar's Whitley Engineering Centre near Coventry. Travis introduces an interesting new approach to understanding future technologies - scenarios. Tony looks at the impact on IT of current developments in the car industry.

Cambashi keeps its finger on the pulse of IT in Industry, and is quick to spot emerging trends and hot spots. Come and hear what is in store for you in 2002/2003. Further details of the seminar programme and speakers are on our web site at www.cambashi.com/events/seminar2002/programme.htm

COFES 2002
The Congress on the Future of Engineering Software will be held May 2-5, 2002, in Scottsdale, Arizona. COFES represents a new type of event. Unlike typical trade shows and conferences, where the emphasis is on selling, COFES is about relationship building, future forecasting, and one-on-one interaction. COFES is designed for decision-makers (CEOs, CIOs, CTOs, presidents, vice-presidents, directors, etc.) from the vendor, user, press, academic, VAR, investment, consulting, and research communities. The goal of the two-day event is to bring clarity, vision, and focus to the definition of the issues facing the engineering software community, and to speculate about what is just over the horizon. Peter Thorne of Cambashi will be acting as a host at COFES and would be delighted to meet you there if you plan to attend.

Other Events
As mentioned previously we also have an events page on our website. The starred events on the page are those which are being attended by a Cambashi representative. If you would like to meet Cambashi at any of these, please email kathy.strachan@cambashi.com the event and date(s) you are attending and she will arrange a one-to-one with you and Cambashi.

Cambashi researches best practice and assists IT suppliers in best practice implementation. For more information on Cambashi services please email info@cambashi.com

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© Copyright 2003 Cambashi Ltd

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