IT industry best practice ezine June 2004

June 2004 issue
- Get your customers talking
Spotcheck - does your gun fire blanks?
-Collateral questionnaire

March 2004 issue
- Building Bridges in Marketing
- The future for RFID

December 2003 issue
- Green shoots return
- Ent Apps Review 03

Back issues

e-Xpertise in Industry June 2004

Print version

In this issue . . . .

Feature Article:	How to get your customers talking: Allan Behrens asks what makes attending a vendor event worthwhile?
Hot Topic:	Spotcheck - Does your gun fire blanks? Bob Brown recommends that you ask your sales team to look at the currency of your collateral and provides a questionnaire to help.
Book Review:	The Marketing Plan in Colour: by Malcolm McDonald and Peter Morris is reviewed by Mike Evans.

Quote for this issue
"The most important thing in communication is to hear what isn't being said". Peter Drucker

Notice board

SIGGRAPH 2004: 8 - 12 August 2004. Los Angeles, California. SIGGRAPH 2004 is the world's premier marketplace of computer graphics and interactive techniques.

TEAM: which includes the following shows; DES, TCT 2004, Inspex, CIM, Motion and Control, will be held in Birmingham from 28 - 30 September, 2004.

APICS: International Conference and Exposition, 10-13 October, 2004. San Diego Convention Center, San Diego, California. The four-day international conference combines high-quality education with unmatched peer-to-peer networking and a showcase of leading suppliers.

A full list of industry events can be found at IT industry events on the Cambashi website

Cambashi researches best practice and assists IT suppliers in best practice implementation. For more information on Cambashi services please email info@cambashi.com

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