A very Merry Christmas to all our readers from everyone at Cambashi

In this issue . . . .

Feature Article: A fistful of orders?
Times are tough. The vendors have sent their toughest sales representatives into town, but they've come back bruised from the encounter saying they were beaten by "the user with no budget". What next? Mike Evans has some ideas to share.

Planning for 2003: Still arguing over your 2003 quota?
2003 could be OK for Enterprise Applications vendors, but Engineering Applications vendors will have to focus to avoid the worst of the market downturn according to Dan Roberts.

Hot Topic: Euroland and Pricing Transparency?
The subject of European pricing and the implementation of the Euro-zone have never been more topical, with consumer strikes in Greece and German complaints about the "round-up" effect of the Euro. Nick Ballard takes a closer look.

Book Review: Convergence Marketing
Bob Brown reviews a book which lives up to the old adage; you can't judge a book by its cover.

Notice board

The Cambashi Seminar 2003 - Sales and Marketing of IT to Industry

Please put this date in your diary for next year - April 9th, The Cambashi Seminar 2003 - your opportunity to keep up-to-date with market trends, and meet other industry players.

The theme is about coping with change and complexity during tough market conditions. Brian Frame of Texol Technical Solutions will tell us what makes for a successful relationship with an IT supplier. Julie Fraser of Industry Directions Inc will provide the US perspective on the market. Further details will be posted on Cambashi's website at http://www.cambashi.com/events/seminar2003/index.htm

Email seminar@cambashi.com to register for The Cambashi Seminar or to request more information.

First delegate rate - £450
CSF Members - £405
Second delegate rate - £185

Cambashi researches best practice and assists IT suppliers in best practice implementation. For more information on Cambashi services please email info@cambashi.com

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© Copyright 2003 Cambashi Ltd

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