Seasons Greetings to all our readers

In this issue . . . .

Planning in the aftermath
Markets were hard to call even before September 11th. We cannot even begin to imagine the impact of that terrible event, and its aftermath, on those personally affected. We can only offer our deepest sympathy. Inevitably the resulting loss of confidence has had a profound economic effect too. But we have the responsibility to continue our businesses, generate employment and endeavour to minimise disruption to economic and social progress. And part of this is setting budgets for next year, which must be based on realistic assumptions. Mike Evans gives his contribution to the debate on sales planning for the coming year.

Reverse IT recruitment survival kit
Worried that you might suffer “reverse recruitment”? Here is a seasonal guide to survive the visit by management consultants looking for ERM to fund their fees.

Book Review
Rapid prototyping is a maturing technique to get products into production faster. Adoption has been plagued by a confusing set of processes and suppliers. Antony Anderson reviews the Rapid prototyping casebook containing reports direct from the coalface.

Cambashi’s 2002 seminar
Get 23rd April in your diary to catch up with the market for IT in Industry and meet the key players at our Oxfordshire seminar

Quote for today:

"Good fortune is what happens when opportunity meets with planning."
Thomas Edison

Notice board

Cambashi’s 2002 sales and marketing seminar

Tuesday 23 April 2002 at Gaydon Heritage Motor Museum near Oxford

Cambashi's annual seminar, now in its 13th year, is a gathering point for sales and marketing professionals who focus on the application of Information Technology in Industry. The event blends together:

- Cambashi's market opportunity analysis
- User, vendor and channel perspectives
- Networking opportunities

The result is an environment that helps set the industry agenda for the next twelve months. This year we plan to consider:

- the effect of user industry restructuring as partnering and outsourcing accelerate
- changes in the buying process that sales and marketing people face as the relative importance and influence of different departments like procurement and IT rise and fall.

Details will be updated at www.cambashi.com/events/seminar2002/. Please contact melanie.bradley@cambashi.com if you would like to be added to the mailing list.

Cambashi researches best practice and assists IT suppliers in best practice implementation. For more information on Cambashi services please email info@cambashi.com

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© Copyright 2001 Cambashi Ltd

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