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Cambashi Ltd publishes a regular e-zine :
e-Xpertise in Industry. Through the e-zine
we review ideas and solutions concerning sales and marketing processes,
along with a summary of important issues in industry.
Issue 31
- Value Propositions
- Simple is Best
Issue 30
- To blog or not to blog
- Mail must get through
Issue 29
-Ent Apps Review
-Singing a green song
Issue 28
-Looking East
-Security vs Risk
Issue 27
-PLM Universe
-Everyone likes sausages..
Issue #26
-New Year's Resolutions
-Biometric Technologies
Issue #25
- The markets in China
- Biometric Technologies
Issue #24
- Compliance: Threat or opportunity
- Differentiation 101
Issue #23:
January 2005
- EMEA Mkt Observatory
- Service Automation
Issue #22:
September 2004
- Filling your leadership Pipeline
- Bib Brother - getting the process right
Issue 21:
June 2004 issue
- Get your customers talking
Spotcheck - does your gun fire blanks?
-Collateral questionnaire
Issue #20
March 2004
- Building Bridges in Marketing
- The futrue for RFID
Issue #19
December 2003 issue
- Green shoots return
- Ent Apps Review 03
Issue #18
September 2003 issue
- The webinar experience
- Ent Apps Mkt Review
Issue #17
May 2003 issue
- Saville Row Training
- Money, money, money
Issue #16
Feb2003
- The marketing function
- Selling IT in 2003
Issue #15
December 2002
- A fistful of orders
- Planning for 2003
- Euroland and pricing transparency
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Issue
#14 October 2002
- The next big thing
- Design data operability
a PLM pre-requisite?
Issue #13
July 2002
- Cambashi Seminar review
- "Making IT disappear"
Issue
#12 March 2002
- CRM - customise and conquer
- Web positioning
- Teknik & Data review
Issue#11
December 2001
- Sales and planning strategies for 2002
- A reverse IT recruitment survival kit
Issue#10
September 2001
- PLM what is it and who really needs it?
- Training and the sales team
Issue#9 February 2001
- Let field marketing stretch your brand's value
- Pricing for B2B transactions
Issue#8
- November 2000
- What sales and marketing returns does your
website provide?
- Cockroach marketing
Issue#7
- September 2000
- IT powered loyalty
- Best practice in CRM
Issue#6
- June 2000
- Pricing and software sales on the Web
- Distance is dead?
Issue#5
- April 2000
- The salesperson is dead, long live the
salesperson
- Domino, not dot.com
Issue#4
- March 2000
- Time for new values?
- Spam - if it can go wrong...
Issue#3
- January 2000
- The IT beastiary - the pushme - pullyou
- A practical experience of e-commerce
Issue #2
- December 1999
- Advertising, who needs it!
- How to keep investors happy
Issue #1
- October 1999
- The Internet vs. the trade show
- Bentley Systems channel model
Free ezine subscription
If you would like subscribe,
at no cost, send an email with the word "subscribe" without the
quotes, in the subject line to
ezine@cambashi.com
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