|
In this issue . . . .
| Feature
Article: |
"The
Right Stuff" |
|
|
Edwin
Ecob asks
who decides what is right as he looks at the role of the marketing
function. |
| Hot
Topic: |
Selling
IT in 2003 |
| |
Dan
Roberts examines
the link between the underlying economic situation, business
drivers and IT solution sales. |
| Book
Review: |
CUSTOMERS.COM
by Patricia Seybold |
| |
The
doyenne of the document management analysts, is reviewed by
Mike Evans |
| Noticeboard: |
The
Cambashi Seminar 9th April 2003
|
|
Quote for
today
"Yesterday
is not ours to recover, but tomorrow is ours to win or lose."
Lyndon B. Johnson
|
Notice board
The
Cambashi Seminar 2003 - Sales and Marketing of IT to Industry
9 April 2003,
Cambridge
"We
already know that 2003 will be tough. Vendors need to focus on improving
sales execution. Sales people will have to work harder and be more
effective in proposing creative solutions to match the users' demands."
Mike Evans.
Senior Sales and Marketing
Executives working within the IT industry come to the Cambashi Seminar
to find out users' requirements first hand, to hear the latest market
analysis and predictions, and to network with their peers.
Topics during the day
will cover:
users'
reasons for doing business with vendors
pointers
to the right portfolio of product and service lines
future
market directions
This year's guest speakers will be
Brian
Frame of Texol Technical Solutions
Mike
Twelves of Corus Automotive.
Other speakers during
the event will include Cambashi's Mike Evans, Peter Thorne, Allan
Behrens and Julie Fraser, who will bring a North American perspective
to the day.
Find out more, including
programme details at www.cambashi.com/events/seminar2003/
Contact Melanie Bradley
for further information: melanie.bradley@cambashi.com
or telephone +44 (0)1223 460439.
First
delegate rate - £450
CSF Members - £405
Second delegate rate - £185
Cambashi researches best practice
and assists IT suppliers in best practice implementation. For more
information on Cambashi services please email info@cambashi.com
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© Copyright 2003 Cambashi Ltd
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