Cambashi produces a tool for companies planning sales of Information Technology to Industry in Europe. The objective of the tool is to help vendor management to understand the likely market demand in the short to medium term (forecasts for the next 4 quarters, with outlook for 6 quarters). This will help set realistic revenue plans. Another use for the tool is to look at gains or losses in market share over the past few quarters and so judge the effect of their business initiatives.

The quarter by quarter analysis combines information from econometric forecasting; the consensus estimates of financial analysts for publicly quoted companies and Cambashi's own research programme to understand business drivers and initiatives. The service is consistent in its use of sources and underlying assumptions and minimises reliance on judgement and extrapolation. Our initial whole market forecasts have so far been accurate to within around ±5% using these methods.

The method for tracking market share largely eliminates the problem of comparing differing product portfolios and business models. We show the quarterly growth of companies, against both their own performance and the market as a whole. For example if a company grows 5% and the market shrinks 5% then they show a growth relative to the market of 10%.

Our service segments vendors into different sectors. For example the European revenue summary of companies supplying Engineering Applications (CAD, CAM, CAE, PDM and Document Management). Follow this link to see how Analysis vendors are gaining market share:
For more information on how this service may provide input into your planning and revenue targets, please contact Nick Ballard or Mike Evans.

Nick Ballard

Engineering Applications market review, April 2003: ORDER THE FULL REPORT FOR FREE

The full versions of the 2002 and 2001 reports are available online:
UK CAD, CAM & CAE market review 2002
UK CAD, CAM & CAE market review 2001

Cambashi articles which may also interest you:

PLM at the Cambashi Seminar April 2002
In 2004, will PLM and SCM still be recognisable TLAs?
A definition of product lifecycle management and supply chain management systems
CADCAM external user expenditure prediction
Is industry doing enough to deliver on collaboration?