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Question 1: Just how visible is your Web Site?

By what name is your company generally known? Enter that name into a search engine like Alta Vista (http://www.altavista.com/). Put the name in quotes and use capitals where appropriate. Skip corporate status such as limited/Ltd/plc.

Can you find any reference to your company among the first 20 results?

Please pick a value other than this one Yes. I found the company's home page Yes. I found a page on our company's web site No. I found no references at all

Question 2: How long does the home page keep you waiting?

Load the web site for the first time from a standard domestic PC (i.e. using a modem connection). If you are unsure whether or not the site has been previously accessed, it is possible (but possibly not desirable) to purge all cached pages (called "Temporary Internet Files" in MS Internet Explorer).

How long does it take before you know you have found the right company and are in a position to navigate within the site?

Please pick a value other than this one More than 7 seconds It depends on whether I want to download a plug-in to watch the animation 7 seconds or less

Question 3: Is the contact information up-to-date?

Find the contact information, (usually referenced by a "Contact Us" tag). Is the data both useful and current?

Please pick a value other than this one No. Even customers would realise that this was very dated information No. At least one item of information is wrong Yes. Names, addresses, tel. no.s and maps are all current & correct

Question 4: Is there a consistent and efficient navigation structure?

Navigate to a part of the site which carries real product, service, personnel content. Is there a consistent navigation content bar (top or left side)? How many clicks to find a page?

Please pick a value other than this one Inconsistent navigation bar and ad hoc mixture of in-page links No more than 2 clicks to find any page. Independent second-level navigation Single navigation bar which dynamically extends for second level content

Question 5: What impression does your Web Site leave?

Look at your site objectively. Better still, get somebody else to look at it for the first time. Stroppy teenagers or militant partners can be useful at this point. What do they think?

Please pick a value other than this one Open, informative, objective, easily searched. Worth anybody's time. Company-centred information. Of value to existing customers. An e-brochure. Lots of hyperbole and company jargon. Fluff and waffle.

Question 6: Have you a good product or service catalogue?

Review the section of your web site that describes the products or services provided by your company.
Does it :

Please pick a value other than this one Permit rapid access to summary information and then selective detail. Navigate clumsily, based on the company's internal organisation. Simply replicate printed brochures and fliers in HTML form.

Question 7: Are the "shopping aisles" well organised?

How does the shopper select products for the shopping trolley?

Please pick a value other than this one Multiple indexes, including "search", providing delivery and price information Single search tree, requiring the shopper to navigate category hierarchy Direct translation of structure and content of company inventory records

Question 8: Are good shoppers recognised?

Does your web site:

Please pick a value other than this one Have no facility to remember previous customers or prospects Recognise both "bricks and mortar" and e-commerce customers Recognise customers and provide customised prices, promotions and navigation

Question 9: How is the shopping transaction completed?

Please pick a value other than this one With credit card payment and order confirmation on-line Shopper completes, authorises and submits as on-line purchase order A purchase order form is prepared for off-line printing, signing and faxing

Question 10: How good is the follow-up?

When an existing customer re-visits the site, can he or she:

Please pick a value other than this one Track outstanding orders Track outstanding orders and obtain transaction history & discount status Neither of the above

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