| The Dassault Systèmes CAA V5 Developer
Conference, held March 1-2, 2004 in Paris, attracted several hundred
developers from around the globe, and I must say that I was duly impressed
at the levels of attendance and enthusiasm shown by attendees. Being
a leader in the market has obvious advantages. People want to work
with you. In no small part this is because they want to work with
your customers. But more interestingly, at this particular event it
was apparent that Dassaults CAA program adds value for developers
by providing lots of functionality in addition to large customer coverage.
Key to the theme at this years event was the concept of openness.
An interesting theme, bearing in mind the well do everything
perception that Dassault has perhaps unwittingly developed. The
cause of this perception is in part simply the cut and thrust of
competitive lambasting. The sheer breadth and volume of in-house
developed solutions in the CATIA, DELMIA, ENOVIA, and SMARTEAM application
families reinforces the perception.
However, no supplier does everything. They all rely on third party
specialists to complete customer solutions. The fact is that Dassault
has an array of integrated partner solutions within their CAA V5
program to make their own SolidWorks sibling look up and take note.
Dassault differentiates SolidWorks by defining its addressable
market as Design Centric as opposed to their PLM solutions
as Process Centric. But the world isnt black and
white. In the end, its what customers believe that counts.
There is more overlap in Dassaults offerings than they would
like customers to believespecifically outside the larger OEMs.
Customers, especially in mid-sized businesses, find it difficult
to differentiate these offerings.
If one looks at the two Dassault product families, there is a difference
that becomes apparent when one looks at their developer programs.
This difference is reflected by the depth, scale and sophistication
of the third party programs. In essence, the Process Centric solutions
rely on intimate integration. Here, the two products being integrated
have to invest in understanding each others capabilities.
The Design Centric solutions provide standard interfaces that all
comers can use to exchange geometry.
Sometimes one, sometimes the other of these approaches would best
suit a particular organization. No clearly defined advantage of
one over the other applies to all cases. Its all about the
business initiatives that require addressing. In the end, its
whether the chosen complete solutionincluding the extended
set of applications, their quality and their supportwill deliver
a practical working solution.
This was endorsed by some of the attendees at this event, where
their own CAA V5 integrated application developments were defined
as being high quality and comprehensive,
at the expense of increased complexity.
Allan Behrens
First appeared in the EA
Report, Industry Events, April 2004
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