Cambashi’s growth continues with the April 2008 opening of Cambashi Inc., a wholly owned subsidiary of Cambashi Ltd., with headquarters in Massachusetts.

Julie Fraser, previously Principal of analyst firm Industry Directions, joins Cambashi as President of Cambashi Inc. Julie brings extensive experience of information technology in industry, with focus areas in Manufacturing Execution Systems and Supply Chain solutions. Julie’s expertise broadens and deepens Cambashi’s knowledge and insights in Engineering, Plant Floor, Supply Chain and Enterprise Solutions.

If you would like to hear how Cambashi can add value to your projects, click here - we look forward to hearing from you!

Cambashi Press Releases

Cambashi press releases can be accessed by following this link to read a review of 2007 and forecast for 2008 WW engineering applications software market.

Cambashi Marketing Guide

Cambashi's Guidelines to Preparing a Marketing Plan is available from our free information page.

It is important to distinguish between a business plan and a marketing plan. A business plan states business objectives; it concentrates on financial targets such as desired growth and profit and outlines the strategy required to accomplish these goals.

A marketing plan feeds into the business plan. Its primary purpose is to show how to achieve the goals detailed in the business plan. This guide briefly describes most of the items a final marketing plan might contain. Further reading material can be found in "How come your marketing plans aren't working?" by Malcolm McDonald

Julie Fraser is a well known analyst, consultant, writer and speaker on information technology in industry.

She has long been an active member, contributor and sub-committee chairperson in the Manufacturing Enterprise Solutions Association (MESA) International, and is a member of APICS. She wrote the CIM Strategies newsletter, was MES analyst for AMR, VP Marketing for Baan Supply Chain Solutions, and was most recently Principal of Industry Directions, a Massachusetts-based analyst firm.

On joining Cambashi, Julie commented “I am excited to be joining such a fun and respected team of people, particularly since Cambashi offers valued clients broader insights, more types of research and more experienced voices contributing to our analysis.”

Cambashi Training Practice

In most companies, professional development and business success go hand in hand. Cambashi has created a business practice focussed on Training and Industry Readiness. The aim of the practice is to deliver a full range of professional development and training services for our clients who work with manufacturing and related
industries. < read more>

Cambashi research suggests that the next ten years will see a wave of re-investment in software applications.

Manufacturers are adopting new strategies - such as mass customisation and globalization - to give greater value to customers. Rather than investing to provide everything within one enterprise, a growing approach is to create an Industry Network that combines resources to satisfy customers.

Industry will need new software applications to help operate these networks so they add value for the customer and don’t simply shift costs around the chain.

Ten years ago, Enterprise Resource Planning (ERP) integrated previously disparate applications. Today, applications like ERP, Supply Chain Management (SCM), Product Lifecycle Management (PLM) and Manufacturing Execution Systems (MES) provide visibility of resources and progress on customer orders across the entire network.

Cambashi believes that new infrastructure technologies such as Service Oriented Architecture (SOA) will enable smaller application components to work together to support unique and adaptable business processes. This will provide an attractive alternative to older monolithic and potentially inflexible applications.

Cambashi Ezines

Cambashi's e-Xpertise in Industry #32 Feb 08
Cambashi produces a free best practice ezine aimed at senior management, sales and marketing professionals working in the IT Industry.

To subscribe to the Cambashi ezine, please send an email to ezine@cambashi.com with the word "subscribe" in the subject line.