Tuesday 23 April 2002 at Gaydon Heritage Motor Museum

Programme (with a Shakespearian flavour in honour of the Bard's birthday)

External speakers

Travis White is now Vice President of Strategic Planning at J.D. Edwards in Denver, after two years in Paris as their VP of Marketing for Europe. He believes that most technologists are boring and most technical briefs are virtually impenetrable by "normal" people. In his presentation, he examines an alternative approach to achieve mutual understanding of the future and the road to success: scenarios. Rather than starting with technologies, scenarios begin with stories about how people will live. They then work backwards to understand what technologies we'll need in the future.

Tony Harper is a Senior Manager at Jaguar's Whitley Engineering Centre near Coventry. He is responsible for Vehicle Concept Development and for vehicle level attributes such as Aerodynamics and Performance. Tony has also been a key figure in designing Jaguar's Virtual Product Development Process and will discuss how this process has changed the priorities for IT solutions.

Cambashi speakers
Cambashi is a team of industry leading consultants, working with a network of similar firms in Europe, the US and Japan to provide a global service. Our approach is enhanced by tools such as digital libraries and intelligent agents designed specifically for Cambashi, which help to ensure that our information and deliverables are the best in the market.

Mike Evans examines the areas which are still a priority for IT investment by users, and explores how the buying process has changed. He explains how these IT investments are responses to the current business situation and how they fit the initiatives to improve revenue and profit. In addition, Mike looks at how the balance of power for buying IT is changing between the IT department, the line of business managers and the mainstream procurement business.

Bob Brown considers the move towards selling PLM by the main engineering applications vendors. He reports on PLM offerings and successes from our survey of vendors and provides our analysis of the critical factors for a successful transition to a PLM solutions provider.

Edwin Ecob reviews expenditure trends for enterprise applications. He presents the results of a specially commissioned survey of vendors regarding their strategies and positioning in the industry market - does PLM deserve a seat at the top table?

Peter Thorne assesses technology and industry trends. He looks forward to emerging market opportunities and the developing roles of software authors, solution vendors, infrastructure providers and system integrators.

Allan Behrens discusses a range of customer viewpoints on the PLM market and solutions. Do customers really understand the language and solutions of their suppliers? Are vendors delivering and developing in line with customer needs?

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