Many people make the assumption that blogging is the easiest thing in the world. They assume that you just sit down and write random of content all day before hitting publish.
They think its something that anyone can do. What they don’t realise is that blogging is an art form. Creating content that captivates and invokes emotion in the reader takes years of practice.
Most new bloggers come to realise this when it’s time for them to start creating some content. “This is way harder than I thought” springs to mind.
Here are some of the most common mistakes bloggers make when they first get started (and how to avoid them):
- You come up with random topic ideas for content – When you first get started blogging, you’re going to have all sorts of ideas floating about in your head. Many people come up with content that completely unrelated to the their company mission. Your blog posts should serve the goals of your company. They should naturally relate to your niche and address many of the concerns and questions that your prospects may have.
- Your writing style sucks – This might offend some of you but its the truth. When I first started out blogging, my writing style sucked in a big way. This is because most of us are accustomed to writing in “term paper” style from back in our school and college days. This is NOT the style of writing that people enjoy. You writing style needs to be very easy to read. Be conversational in your writing, write like you talk! This makes your content more relatable. You readers will feel like they are having a conversation with you.
- Your topics are too broad – Most bloggers start out writing content on topics like: “How to use social media marketing” or “how to make money online”. These topics are way too broad and you’ll have a hard time ranking your articles because the competition for these broad terms is fierce in the Google SERPs. Instead, focus on much more specific topics, this way you’ll narrow your target audience down to a specific niche. A niche that will be very interested in what you have to offer and much more likely to convert into leads and customers.
- You don’t spend time editing your piece – Most people make the mistake of not spending any time editing the content they create. It sounds amazing in their head so editing is just an afterthought. Proofreading your blog post is essential to iron out any mistakes you made with your first draft. We all make spelling mistakes and frame sentences incorrectly sometimes. Set aside 20 minutes to proofread and edit your blog post before you hit that publish button!