Affiliate marketing is a popular business model that is a form of referral marketing where the affiliate gets paid a commission for any referrals that end up with people actually buying a product or service.
This infographic from Bengu Marketing describes affiliate marketing perfectly:
Blogging and affiliate marketing are two things that go hand in hand for many of the super affiliates of the world. These affiliates tend to invest heavily in their blog as well promote products from high ticket affiliate programs.
These two things work so well together because blogging provides a highly unique way of connecting with an audience. You’re able to connect with an audience and really build a relationship with them through your content.
Ultimately it boils down to this.
People buy things from people, not companies. More specifically, they buy things from people they know, like and trust. Blogging is just the thing that helps to build this awesome relationship.
Blogging is an essential tool in your marketing arsenal. It can be used to provide value and generate a huge influx of leads for your business. Even if you’re currently using other marketing methods to generate leads for your business, you blog can still be used to provide additional value to the leads you have on your list.
For example, when you post some new content on your blog, you can fire out an email to your list and get them to check it out.
This is one way you can build your relationship with the subscribers on your list.
Another way you can use blogging to generate leads and sales for your online business is to learn all things content marketing. Content marketing involves the curation and creation of content that is damn good, that people can’t help but share it with their friends.
Content marketing is hands down, one of the most powerful ways to drive leads for your business.
- Your content attracts a lot of attention, resulting in an increased level of social sharing.
- Your content naturally attracts links from other relevant websites because it is a great resource.
- Your authority in your niche grows as you produce fantastic content on a consistent basis.
The ultimate goal of content marketing is to grow your SEO rankings in the major search engines. This way you’ll be getting organic traffic from people that are searching for relevant terms. Organic traffic is the gold when it comes to affiliate marketing.
Scratch that, organic rankings is the gold when it comes to any business!
So to summarise, blogging can be an extremely powerful tool when it comes to selling affiliate products and ranking organically in Google and other major search engines.
If you’re looking to start an online business, I highly recommend checking out this list of online business ideas.