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| Cambashi's seminar highlights industrial evolution |
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March 2002 Cambashi's thirteenth annual Sales and Marketing seminar, to be held for the first time this year at Gaydon Heritage Motor Museum, has been designed to reflect the changing face of the IT industry. An advisory council, commissioned by Cambashi late last year, identified significant changes in IT user behaviour as the key theme for the coming twelve months. The seminar, to be held on April 23, has been structured around this topic. The advisory council, now in its second year and comprising representatives from industry leaders such as Autodesk and Microsoft, held discussions hosted by Cambashi in November 2001. As a result, the principal objectives of this year's seminar will include an examination of the potential effects of user industry restructuring, a phenomenon which has been precipitated by the significant rise of outsourcing and strategic alliances within industry. Also to be discussed will be the continuing changes in the buying process currently facing Sales and Marketing Managers, due to the fluctuating importance of departments such as IT and Procurement. A second element to arise from the council's discussions was the need for a new approach to naming the seminar. Mike Evans, Senior Partner at Cambashi comments: "Historically, the seminars have had somewhat esoteric names: last year's event was called 'Chinese Whispers win Marketing Marathons'. The advisory council encouraged us to take a much more basic approach. The aim of the 2002 seminar, called simply 'Sales and Marketing of IT to Industry', is to provide delegates with a wealth of comprehensible yet in-depth market information which can then be exploited in their individual organisations." Cambashi's history and reputation, built on a consistent programme of first hand field research and a detailed knowledge of the IT in industry market, will be further substantiated with independent presentations. Offering an authoritative insight into issues currently facing IT in industry, presentations will include user opinions on the increase of globalisation and outsourcing, and best practice sales and marketing techniques for the IT industry. Experts from Cambashi will be reviewing industry hotspots, the future of IT procurement and the engineering and enterprise application markets, voicing opinions on what lies in store in the coming year. Evans comments: "We will identify and review the areas considered significant to marketers of IT to industry." The decision to move from Cambridgeshire to the Gaydon location was made following not only advice from the advisory council but also from results of a survey of delegates who attended over the past three years. This is intended to ensure that the Cambashi seminar remains the primary forum for the UK's industrial IT community. The Heritage Motor Museum is easily accessible from major routes
and is in close proximity to Stratford-upon-Avon. Jenny Jacobsberg,
general manager at Cambashi concludes: "We're hoping that the
venue's proximity to Stratford will elicit particular inspiration,
especially as the seminar takes place on the Bard's birthday."
The Shakespearean theme is hoped to influence the presentations,
a process begun by Evans himself who was unable to resist the title,
"Out of this nettle, danger, we pluck this flower, safety",
taken from Shakespeare's Henry IV, Part Four, but very appropriate
to his presentation on the threats and opportunities facing those
wishing to invest in IT. Issued by The Crocodile Public Relations, The Lux Building |
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