Cambridge, UK, Monday 10 February 2003. This year the Cambashi seminar for senior Sales and Marketing executives working within the IT industry will focus on making sure the user's voice is heard. The full one-day programme features guest speakers representing the interests of IT users from Industry. The seminar will be held at the Møller centre in Cambridge on April 9th.

The Seminar will consider users' reasons for doing business with vendors; offer pointers to the right portfolio of product and service lines; and take a look at future market directions. This year's guest speakers will be Brian Frame of Texol Technical Solutions and Mike Twelves of Corus Automotive. Other speakers during the event will include Cambashi's Mike Evans, Peter Thorne, Allan Behrens and Julie Fraser, who will bring a North American perspective to the day.

According to Mike Evans, Cambashi's managing director, "We already know that 2003 will be tough. Vendors need to focus on improving sales execution. Sales people will have to work harder and be more effective in proposing creative solutions to match the users' demands." He maintains, however, that there are still orders to be won for IT vendors in the market, but that tuning in to the users' agenda is absolutely vital. He adds, "Our guest speakers, from process manufacturing and contract manufacturing will tell IT vendors how to get that order."

More information on speakers, previous year's events and attendees and can be found on the Cambashi web site www.cambashi.com/events/seminar2003

ENDS

For further information contact Melanie Bradley on +44(0)1223 460439 or email seminar@cambashi.com

ABOUT CAMBASHI
Cambashi is a management and marketing consultancy which focuses on delivering timely services to assist in business growth, market development and profit for our clients in IT in industry. Based on the information we provide, companies are better able to develop, focus and expand their businesses with the confidence that their decisions are informed and timely. In addition, their personnel are suitably prepared with the right information to accomplish their objectives.

For further information contact:
Cambashi Limited
52 Mawson Road, Cambridge CB1 2HY, United Kingdom
Telephone: +44 (0)1223 460439
Facsimile: +44 (0)1223 461055

back to top