5 Content Marketing Mistakes (And How To Fix Them)

You should know by now that SEO is an integral part of your blogging strategy.

Optimising your content for the Google’s and Bing’s should be part of your blogging and content marketing skill set.

Even if you do rank well though, the most important thing is actually getting people to read your content. The worst thing is to attract a large amount of traffic, only for them to bounce off your site a few seconds later.

This articles applies to any type of website, whether you run your own affiliate marketing websites, you’re in the ecommerce space or part of a B2B business, these content marketing principles apply to everyone!

Here are 5 content marketing mistakes that bloggers make (and how to fix them):

First Mistake: Your audience can’t tell if the content is for them

When people are searching for your content using related terms in any of the major search engines, the websites that appear at the top of the first page will all look the same at first.

Visitors will quickly check your content to see if it’s exactly what they’re looking for.

The tricky thing is that different people are looking for different things.

So you need to display special qualities on your website that will satisfy a particular target audience.

How to fix it

Stop trying to attract everyone. Find out who you’re actually trying to target with your message and develop your unique selling point from there.

Your competition might be more suited for a different target audience and that’t totally cool.

Second Mistake: Your headlines are vague

The fastest way to get someone to bounce from your site is to create a generic headline for your content.

These kind of headlines usually fail to offer any kind of benefit to the reader so it doesn’t capture their attention.

How to fix it

The key here is to communicate the benefits of your content to your reader straight away. This is how you can grab their attention.

Aim to relate your headline to your unique selling point and show them that your content is a match for their needs and desires.

Third Mistake: You don’t edit your content

Plenty of bloggers and content marketers don’t bother editing their content at all. Some even fail to proof-read their content.

If your content isn’t hitting home with your visitors than it may be time to take a look at editing your pieces of work.

How to fix it

A rough draft of content often fails to convey the message you want your audience to receive.

Your content might have too much information that will only serve to dilute your overall message.

Editing your content is an artistic form of refinement. It’s about refining and improving the reading experience for your visitors.

Fourth Mistake: You don’t let your audience learn

As a content creator, one of the most important things is your ability to make your reader feel connected to your message.

When your reader feels like they’re getting exclusive information, they’ll want more of the same thing from you.

If you’re unable to assess your readers desire to learn about, they might bounce off to similar websites to get the information they need.

How to fix it

The ideal scenario is for you to have a website that is jam-packed full of content so your reader has more than enough to absorb in one sitting at least.

Getting them to sign up to your email list a great way around this. This way, they won’t miss out on new content and you can even offer exclusive content that other people can’t see.

Fifth Mistake: You don’t allow your visitors to buy something from you

Information unfortunately doesn’t spark the buying process. If your visitors have no idea what it’s like to do business with you, you won’t convert them into paying customers.

How to fix it

When you get your visitors to sign up to your email list, you’re able to build relationships with them that will build your business.

Show them why your product or service will give them the change they desire in their life.

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