5 Content Marketing Mistakes (And How To Fix Them

You should know by now that SEO is an integral part of your blogging strategy.

Optimising your content for the Google’s and Bing’s should be part of your blogging and content marketing skill set.

Even if you do rank well though, the most important thing is actually getting people to read your content. The worst thing is to attract a large amount of traffic, only for them to bounce off your site a few seconds later.

This articles applies to any type of website, whether you run your own affiliate marketing websites, you’re in the ecommerce space or part of a B2B business, these content marketing principles apply to everyone!

Here are 5 content marketing mistakes that bloggers make (and how to fix them):

First Mistake: Your audience can’t tell if the content is for them

When people are searching for your content using related terms in any of the major search engines, the websites that appear at the top of the first page will all look the same at first.

Visitors will quickly check your content to see if it’s exactly what they’re looking for.

The tricky thing is that different people are looking for different things.

So you need to display special qualities on your website that will satisfy a particular target audience.

How to fix it

Stop trying to attract everyone. Find out who you’re actually trying to target with your message and develop your unique selling point from there.

Your competition might be more suited for a different target audience and that’t totally cool.

Second Mistake: Your headlines are vague

The fastest way to get someone to bounce from your site is to create a generic headline for your content.

These kind of headlines usually fail to offer any kind of benefit to the reader so it doesn’t capture their attention.

How to fix it

The key here is to communicate the benefits of your content to your reader straight away. This is how you can grab their attention.

Aim to relate your headline to your unique selling point and show them that your content is a match for their needs and desires.

Third Mistake: You don’t edit your content

Plenty of bloggers and content marketers don’t bother editing their content at all. Some even fail to proof-read their content.

If your content isn’t hitting home with your visitors than it may be time to take a look at editing your pieces of work.

How to fix it

A rough draft of content often fails to convey the message you want your audience to receive.

Your content might have too much information that will only serve to dilute your overall message.

Editing your content is an artistic form of refinement. It’s about refining and improving the reading experience for your visitors.

Fourth Mistake: You don’t let your audience learn

As a content creator, one of the most important things is your ability to make your reader feel connected to your message.

When your reader feels like they’re getting exclusive information, they’ll want more of the same thing from you.

If you’re unable to assess your readers desire to learn about, they might bounce off to similar websites to get the information they need.

How to fix it

The ideal scenario is for you to have a website that is jam-packed full of content so your reader has more than enough to absorb in one sitting at least.

Getting them to sign up to your email list a great way around this. This way, they won’t miss out on new content and you can even offer exclusive content that other people can’t see.

Fifth Mistake: You don’t allow your visitors to buy something from you

Information unfortunately doesn’t spark the buying process. If your visitors have no idea what it’s like to do business with you, you won’t convert them into paying customers.

How to fix it

When you get your visitors to sign up to your email list, you’re able to build relationships with them that will build your business.

Show them why your product or service will give them the change they desire in their life.…

3 Ways You Can Monetise Your Blog

Monetising your blog is a subject that can be a little touchy for many people out there. People almost feel bad when they think about making money from their readers. The reality of the situation is that running a blog takes time, effort and hard work. You should be rewarded for all those hours you dedicate to your chosen topic.

Think of it this way, you audience needs you to sell something to them, because anything you promote will help their life in some way. So by selling products, you’re actually serving your audience in the best possible way, and generating an income that will allow you to provide even better content to your readership.

It’s like the cycle of life!

Before we get into specific ideas for monetising a blog, I quickly wanted to touch on the sheer number ways we’re able to generate an income on the internet nowadays.

This digital world we live in is truly beautiful. We have plenty of opportunities to build a profitable online business with very low investment requirements. Blogging aside, over the past few years especially, the internet has exploded with many types of income opportunities. From what is almost now considered to be old school methods like affiliate marketing to to freelancing and consulting. It’s fair to say that things will never be the same again.

More women are also getting into business than ever before. The gender bias is slowly closing up as the number of women-owned firms increased by 45% between 2007 and 2016. This is five times more than the national average! If you’re an aspiring female entrepreneur looking for business ideas, check out this interesting article.

3 Ways To Monetise Your Blog

Affiliate Marketing

On the topic of affiliate marketing, it’s still the number one way people monetise their blog. This can be a highly lucrative business model for you depending on the affiliate program you sign up to. In a nutshell, affiliate marketing is a type of referral marketing where the someone promotes a companies’ products/service. If anyone then goes ahead and makes a purchase as a result of the “affiliates” recommendation, they make a commission on that product sale. Companies and affiliate networks track people by placing cookies on their computer. Affiliate marketers each have their own unique ID’s assigned to their links and cookies so the merchant knows who referred which customer.

Again, a great way to generate an income from your blog. Find a product/service that you like and one that is related to your niche. Find out what other people say about the affiliate program before you jump into promoting any products.

The income potential of affiliate marketing is limitless. With that being said, there is an extremely wide range of average earnings. There are bloggers making millions every year with affiliate marketing, and others only doing a few hundred dollars.

Coaching And Consulting

If you’re an expert in any particular field, you can use your blog to generate leads for your business. Coaching and consulting is huge in 2017. People are willing to pay good money for someone to take them from their current situation to their desired situation. You can also use your blog as a form of social proof to attract more high-value clients to your consulting business. Consulting is great because you don’t have to charge for your time, you charge a monthly retainer fee for your clients (If you’re providing ongoing services). This subscription-based form of business allows you to quickly build up a significant stream of income from only a few clients.

Create Your Own Course

Another thing that is massive in 2017 is online learning. The online learning industry is worth over $100 billion a year. And it’s a number that will only continue to grow as more people choose to purchase courses through the internet.

Buying a course online is more cost effective, more convenient and in most cases, you learn faster because you have all the information you need in front of you so you can go at your own pace.

Online course websites such a Udemy offer a marketplace of online courses and learning materials. You can create a course for your readers and publish it on a website like Udemy. Not only will you benefit from making sales on your blog but can also make many sales from Udemy itself as people are always searching for courses on their site.…

Blogging & Affiliate Marketing

Affiliate marketing is a popular business model that is a form of referral marketing where the affiliate gets paid a commission for any referrals that end up with people actually buying a product or service.

This infographic from Bengu Marketing describes affiliate marketing perfectly:

what is affiliate marketing?

Blogging and affiliate marketing are two things that go hand in hand for many of the super affiliates of the world. These affiliates tend to invest heavily in their blog as well promote products from high ticket affiliate programs.

These two things work so well together because blogging provides a highly unique way of connecting with an audience. You’re able to connect with an audience and really build a relationship with them through your content.

Ultimately it boils down to this.

People buy things from people, not companies. More specifically, they buy things from people they know, like and trust. Blogging is just the thing that helps to build this awesome relationship.

Blogging is an essential tool in your marketing arsenal. It can be used to provide value and generate a huge influx of leads for your business. Even if you’re currently using other marketing methods to generate leads for your business, you blog can still be used to provide additional value to the leads you have on your list.

For example, when you post some new content on your blog, you can fire out an email to your list and get them to check it out.

This is one way you can build your relationship with the subscribers on your list.

Another way you can use blogging to generate leads and sales for your online business is to learn all things content marketing. Content marketing involves the curation and creation of content that is damn good, that people can’t help but share it with their friends.

Content marketing is hands down, one of the most powerful ways to drive leads for your business.

Here’s why:

  • Your content attracts a lot of attention, resulting in an increased level of social sharing.
  • Your content naturally attracts links from other relevant websites because it is a great resource.
  • Your authority in your niche grows as you produce fantastic content on a consistent basis.

The ultimate goal of content marketing is to grow your SEO rankings in the major search engines. This way you’ll be getting organic traffic from people that are searching for relevant terms. Organic traffic is the gold when it comes to affiliate marketing.

Scratch that, organic rankings is the gold when it comes to any business!

So to summarise, blogging can be an extremely powerful tool when it comes to selling affiliate products and ranking organically in Google and other major search engines.

If you’re looking to start an online business, I highly recommend checking out this list of online business ideas.…

Content Marketing & Storytelling

Storytelling. Often used as a term for good writing, but the key to success with blogging is mastering the art of storytelling in your content marketing campaigns. Storytelling matters because it is unique to communicate to your audience. A captivating story encourages sharing and often goes viral on the internet.

If you can master storytelling, you can expect some wild results with your content marketing efforts. Thanks to social media, stories travel at the speed of light and can be seen by millions of people all over the world in a matter of minutes. This is the power of the internet, pretty insane stuff right?

This also highlights the importance of telling a good story, a bad story can just as easily go viral and tarnish your brands reputation.

A good story is one that has purpose. One that has been planned and is empathetic and original. Masterful storytellers merge both creativity and strategy to create content that makes companies a lot of money and creates loyal fans.

Here are three key points to story telling:

  1. Great storytelling makes people care

Us humans has an attention span that is literally less than a goldfish. This has only gotten worse thanks to our distraction-based culture. This means you have less than ten seconds to captivate your reader and reel them in. Your customer is thinking about how your content will benefit them. So you better make it clear right away or they’ll be hitting the back button before you can say abandonment.

The answer to the questions your visitor is asking is why you matter to them. Why your product or service matters to them. Create persuasive, engaging content that you readers can relate to. Be consistent with your storytelling and make sure you’ve defined exactly who your target avatar is.

2. Great storytelling is original

Let’s assume that your product or service is similar to what your competition offers. In this case, discovering what differentiates your offering from your competition is so important. Many plot lines for the most famous and classical stories from around the world are similar. What separates them is the hero of the story! Your differentiators are the hero’s of your story. They solve problems for your customers so make sure they are unique and powerful.

3. Great storytelling is empathetic

If you want to speak to your visitor and relate to them in a deep way, you need to feel their pain. Empathy encourges your visitor to take action. This is why it is so important to know who your target avatar is, what problems are they facing and how can your offering help them solve that?

Research your competitors, you need to know the offerings in our niche, inside out. Only then can you deliver the best content that’s personal, relatable and original.…

4 Tips For A Successful Content Marketing Campaign

Content marketing is absolutely huge nowadays. A valuable asset for millions of companies and a highly unique way to connect with visitors.

Content marketing is an awesome way to connect with your readership and generate leads for your business. Content creation is a skill. A craft that is easy to get started with but takes years to really master.

When most of us start out with blogging, our content sucks (just putting it out there). We’re so used to writing essays and term papers from back in our school years but we don’t realise that this writing style jut won’t cut it. People want to be engaged and feel emotions when they read your content. Mastering the art of writing in a conversational tone is just one of the ways you can drastically improve your content writing skills when you get started.

Here are 4 tips you can follow to ensure a successful content marketing campaign.

  1. Consistency trumps quantity – Marketingprofs analysed data from over 10,000 articles and found that publishing consistently is the number one barometer of success in content marketing. Delivering content in a regular schedule will make a huge difference to your content marketing campaigns. I do need to mention that just posting lots of content will make zero difference to your results. SEO is the most important thing in your business, especially when you’re just starting out. Yes you can build a social media following and sign up to various content sharing websites but if you really want consistent traffic then you need to be ranking organically in Google for the keywords you want. Promoting your content is just as important as actually writing it. Without promoting your blogs, you will not acquire any backlinks that will help you in the search engines and you’ll be left for dead.
  2. Don’t leave anything to chance, create something that will WOW – The customer always comes first. Transform your content creating ideas into a process that serves your customer. What do they need to know, what sort of content do they want to see? Use data-driven methods to establish what your customers want. For example: “what content receives the most traffic?” “what articles are driving the most pageviews with a high retention rate?” “What content formats work best, infographics, videos, extra long articles?” These are just a few examples of how you can implement a data-driven solution to your content curating efforts.
  3. Optimise your best performing postsA content relaunch can be just as powerful as writing a new post all together. In fact it can be a lot more powerful because it’s the content that has performed the best so making it even better can produce some wonderful results. Make your posts longer, add more data and eye candy. This is a simple way you can double your search engine traffic to specific posts. Who doesn’t like something that’s new and shiny?
  4. Your best performers may surprise you – Your oldest piece of content could easily be your most popular. Ensure you are monitoring the performance of your posts. This will help you make better decisions when it comes to creating new content and optimising what you’ve already created. He

Here are some general guidelines to follow:

Create content that easily digestible – (People don’t want to chew on your writing for 30 minutes). Infographics in particular are the king of easily digestible content.

Stats and numbers – On average a staggering 70% of top 10 articles have numbers in the headline. People love stats so give it to them!

Title modifiers – 40% of top ten articles contain a word like “top” “best” “most”. Adding these words to your headline can also help you rank for long-tail keyword matches for your content.

 …

Blogging Benchmarks: What You Should Be Aiming For

Not sure what you should be aiming for in your blogging efforts?

You should definitely be aiming for some benchmarks with your blog posts. There are a variety of factors that tie into your Google rankings when it comes to blog posting. According to recent research by Orbit Media Studios, most bloggers say it typically takes them less than three hours to write a post from start to finish.

This report was based on data from over 1000 bloggers in different industries and niches.

Around 25% of respondents claimed it normally takes them between one to two hours to write a post. 24% say it takes between two and three and 8% claim it takes them less than an hour.

The average time someone spends creating a blog post has increased since 2014.

blogging benchmarks

The length of the average post has also increased by 19% from 2015. It is now up to 1050 words. The percentage of posts that are 500 words or less has significantly reduced over the last two years. In fact it has more than halved over this time period.

Why is all this happening?

Blogging has come a long way since the dawn of the internet. Ten years ago, the typical blog post would be 6-800 words and be a in most cases would be one or two huge paragraphs. This was perfectly acceptable back in those days and everyone else was doing the same thing. Google has been a huge player when it comes to the way people product content. Google is obsessed with quality and is constantly improving their algorithm in favour of websites that provide amazing value to their readers.

This has driven companies and individuals to up their game when it comes to blogging. Competition is now much more fierce compared to ten years ago. There is so much valuable content out there that you really have to hustle hard to product something that people are going to share and link to.

This is a good thing! Gone are the days of having dismal content on the first page of the Google SERP’s! Unfortunately the same cannot be said for other search engines *cough* BING *cough* but they will catch up eventually.

Another thing to bear in mind is that blogging has transformed from a simple form of expression and information sharing to a tool that is used by millions of businesses to generate leads and sales.

Blogging is a unique way to build a relationship with your reader, there is nothing quite else like it.…

Blogging Mistakes That Most Newbie Bloggers Make

Many people make the assumption that blogging is the easiest thing in the world. They assume that you just sit down and write random of content all day before hitting publish.

They think its something that anyone can do. What they don’t realise is that blogging is an art form. Creating content that captivates and invokes emotion in the reader takes years of practice.

Most new bloggers come to realise this when it’s time for them to start creating some content. “This is way harder than I thought” springs to mind.

Here are some of the most common mistakes bloggers make when they first get started (and how to avoid them):

  1. You come up with random topic ideas for content – When you first get started blogging, you’re going to have all sorts of ideas floating about in your head. Many people come up with content that completely unrelated to the their company mission. Your blog posts should serve the goals of your company. They should naturally relate to your niche and address many of the concerns and questions that your prospects may have.
  2. Your writing style sucks – This might offend some of you but its the truth. When I first started out blogging, my writing style sucked in a big way. This is because most of us are accustomed to writing in “term paper” style from back in our school and college days. This is NOT the style of writing that people enjoy. You writing style needs to be very easy to read. Be conversational in your writing, write like you talk! This makes your content more relatable. You readers will feel like they are having a conversation with you.
  3. Your topics are too broad – Most bloggers start out writing content on topics like: “How to use social media marketing” or “how to make money online”. These topics are way too broad and you’ll have a hard time ranking your articles because the competition for these broad terms is fierce in the Google SERPs. Instead, focus on much more specific topics, this way you’ll narrow your target audience down to a specific niche. A niche that will be very interested in what you have to offer and much more likely to convert into leads and customers.
  4. You don’t spend time editing your piece – Most people make the mistake of not spending any time editing the content they create. It sounds amazing in their head so editing is just an afterthought. Proofreading your blog post is essential to iron out any mistakes you made with your first draft. We all make spelling mistakes and frame sentences incorrectly sometimes. Set aside 20 minutes to proofread and edit your blog post before you hit that publish button!

 …

5 Blogging Tips For New Bloggers

Blogging has never been more popular. It’s amazing way to share information, tutorials or if you just want to pour your heart out to your audience. Blogging is a unique way of connecting with your readership and can be a fantastic way to build trust with a visitor when promoting products from affiliate programs on your blog.

It builds a relationship with your visitors in a way that no other form of internet strategy can match.

Blogging is a way you can connect and build a relationship with your reader as well as generate an income.

Here are five blogging tips if you’re new to the blogging space and want to get stuck in:

There is no “correct way” to approach blogging. That’s what makes it so awesome. Everyone has their own unique twist to how they create and structure content. Ofcourse there are many things you can do to improve the quality of your content….

  1. Know Your Audience – your audience is the most important part of your blog. Without an audience, you’ll be the only one looking at those blog posts you spent ages writing. Before creating a blog, it is essential that you know what your target avatar is. What kind of person are you trying to attract? Your content should be tailored to a specific audience. Maybe it is people that are interested in marketing or something much more specific like middle-aged dads who are into basketball. Picking a niche and sticking to it is one of the best things you can do in your blog. When you niche down you can become a expert in that particular field. When you’re an expert, everyone wants to know what you have to say!
  2. Write For Yourself – This may seem like the opposite of what I just wrote above but you should strike a balance between targeting a specific audience and writing for yourself. Being yourself is what puts the unique twist to the blogs that you write. The last thing you want to do is copy someone else! You’re an original, not a carbon copy of something!
  3. Build Your Email List – This is something you should definitely adopt from the start of your blogging campaigns. Building a list is one of the best ways for you to grow your readership. It also provides an avenue for you to continue providing content and offer your products and services.
  4. Build Amazing CTA’s – For those of you who are new to the marketing space, a CTA is a Call To Action. It is something that drives a customer to complete a certain action. This could be you offering a white paper or a free video training series to your visitors. Finish your blog post with a call to action. People are completely blind to sidebars and banners nowadays so you need to use other methods to build your email list.
  5. Give away FREE stuff! – Who doesn’t like free stuff? Offering valuable content for free is an awesome way for you to build a relationship with your reader. This is a great way to attract loyal fans to your blog. Give away so much value they start crying tears of joy!